• On-demand webinar

How to win visibility in zero-click economy?

2025 changed the rules of B2B marketing. Clicks are falling, ads are ignored, and AI is rewriting how buyers search. To win in 2026, you need a new framework: visibility in AI search, thought leadership that builds trust, and signal-based targeting that accelerates deals. Join us to upgrade your strategy and set your company up for growth.

  • Oct 16, 2025, Thu
  • 1 PM (ET) • 5 PM (UTC)
Kate Vasylenko
Robert de Gannes
Orysia Feduniak

📼 Watch the recording!

Kate Vasylenko
Robert de Gannes
Orysia Feduniak

Is This Webinar for You?

B2B Marketing Leaders
If you’re responsible for growth and seeing fewer clicks, leads, or form fills, this webinar will show you where your buyers have gone — and how to reach them again.

Demand Generation Managers
Perfect for those rethinking their funnel strategy. Learn how to adapt campaigns for AI-driven search, invisible research, and multi-stakeholder buying journeys.

Digital & SEO Specialists
You’ll discover how to evolve beyond traditional SEO — and make your brand visible inside AI engines, communities, and dark-funnel conversations.

Content & Communications Teams
If you create content that used to perform well but doesn’t anymore, this session explains how to rebuild relevance and authority in 2026’s search landscape.

What You’ll Gain from This Webinar

Clarity on the Zero-Click Shift
Understand why your funnel metrics are dropping even when your marketing looks strong — and what’s actually happening behind those “missing clicks.”
A Framework for Visibility in 2026
Get introduced to the five-pillar approach that helps B2B brands stay visible, trusted, and chosen even when buyers research entirely off your site.
Practical Steps to Reclaim Attention
Discover actionable ways to show up in AI search results, communities, and conversations where buying decisions are now made.

Webinar Agenda

Watch the Webinar
00:00

The disappearing funnel

Zero-click reality and why the old playbook fails.

12:04

The 5-pillar framework

Relevance, visibility, trust, scoring, enablement.

15:00

Putting it to work

Finding AI-ready accounts, AI-search visibility, and arming champions.

51:00

Automation + Q&A

Running it with AI, free audit, live questions.

Meet the Speakers

Kate Vasylenko

CEO & Co-founder of 42DM

Orysia Feduniak

Creative Marketing Director at 42DM

Robert de Gannes

Business Development Executive, 42DM

Hear from Those Who’ve Watched

P

Thank you a lot!

A

Thanks!

T

Thank you! I will follow up with any questions 😊

A

Thanks a lot!

A

Thank you!

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Your Questions, Answered

What is the “Zero-Click Economy” and why does it matter for B2B marketers?
Will I get practical tactics or just theory?
How is this different from standard SEO or inbound marketing?
Do I need any special tools or resources to get started with this framework?
Tell us your goals,
and we’ll get back to you
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