FinTech

829% Traffic Growth and 100M+ Tokens Staked for Abandoned Blockchain Ecosystem

A Layer-1 blockchain network faced community trust issues and market absence. Learn how we rebuilt their reputation and delivered explosive growth in four months!

Start growing

Results

829%

traffic growth in just four months (↑930% in 2021)

100M+

AMB tokens staked, in 2 weeks after launch of staking platform (without any paid promotion)

+4K

followers growth since the restart

1,500+

media mentions, most of which were neutral or positive

GEO

Global (US-focused)

Industry

Crypto & Blockchain

Toolkit

Brand Repositioning
Community Management
PR & Media Relations
Social Media Marketing
Content Strategy
Inbound Marketing

Timelines

2021

The trust we built with their community and the massive engagement growth were proof that with the right strategy, no brand is too far gone. Our work went beyond marketing—it was about restoring faith and optimism in the project’s future.

Olha Tolska

Senior Project Manager and Digital Marketer at 42DM

Marketing challenges

Long absence from the market led to a near-complete loss of online presence and brand relevance.

Negative brand perception stemming from unmet promises and community frustrations.

Community disbelief in the project’s success, which resulted in resistance to changes.

Marketing goals

Rebuild community trust by engaging transparently and consistently.
Increase project visibility through organic social media growth and targeted PR.
Establish media connections to raise awareness and generate positive sentiment.
Drive traffic to the website and increase the number of staked tokens.
Revamp the brand’s image while maintaining its core values.

Have similiar goals?

Let us help

How 42DM
delivered results

Brand Transformation: Complete brand revamp, including logo redesign and new identity to reflect a fresh and energetic direction.
Community Relaunch: Rebuilding trust through transparency—addressing past issues and regularly updating on new developments.
Content Overhaul: Daily updates on Twitter, LinkedIn, and Telegram with engaging, value-driven content.
PR Campaign: Secured paid and organic media placements in top blockchain publications to reshape the narrative.
Strategic Vision: Positioned the project as forward-thinking and reliable by communicating a clear roadmap for future developments.
Stakeholder Engagement: Created dedicated landing pages for partners and conducted influencer outreach for additional visibility.
Media Partnerships: Built connections with journalists and influencers to ensure positive coverage and amplify brand visibility.

Talk to us

Our approach

The crypto space is brutal when it comes to trust. Once you lose it, getting it back requires more than marketing, it requires genuine transformation. This project needed to prove they were different now, not just claim it.

Services provided

Content Marketing Design & Branding Inbound Marketing PR & Influencer Marketing SMM Strategy

Dreaming big?
Let’s make it happen together!

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko

Senior Marketing Manager at Payoneer, Fintech SaaS

We’ve recommended 42DM to several partners already. Their commitment to understanding our business and delivering results has made them an invaluable marketing partner in scaling our B2B growth.

Shayne Cardwell

Chief Revenue Officer at Zeeto

Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.