2.25x Faster Sales Cycle for AdTech Platform
Zeeto faced complex data migration and sales process challenges. Learn how we modernized their MarTech stack and delivered a 275% KPI overperformance!
reduction in lead-to-customer conversion time
more sales activities with the same team size
increase in lead engagement with marketing assets
AdTech / Lead Generation
When we started with Zeeto, we identified that their problem went beyond just switching CRMs.
Their sales team spent significant time on admin work instead of closing deals, and marketing couldn’t properly attribute their efforts to revenue.
We mapped Zeeto’s sales process before touching their tech. By identifying exactly where deals stalled and attribution failed, we built a HubSpot implementation that solved specific business problems – not just technical ones. The 275% KPI overperformance came from this business-first approach
What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.
The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.
The gap between Zeeto’s sales and marketing wasn’t unique, but it was particularly costly in AdTech where deals move fast. Their teams had the talent but lacked the infrastructure to capitalize on opportunities quickly.