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70% reduction in Acquisition Cost for a meal plan delivery service

LifeChef wanted to enhance user experience and grow subscribers. Learn how our UX/UI and marketing strategy boosted their sign-ups!

Results

-70%

CAC (Customer Acquisition Cost) since the project’s start.

700+

subscribers acquired through paid channels

New UI

developed in collaboration with the product team, improving conversion rates

GEO
United States market
Industry

E-commerce (Meal Delivery)

Toolkit
  • UI/UX Development
  • User Acquisition
  • Paid Media Strategies
  • Competitor Analysis
Timelines
2021-2022

We took LifeChef’s vision of healthy, customizable meal plans and turned it into a seamless, user-friendly experience—backed by data, competitor insights, and a sharp UI/UX design.

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Marketing challenges

A highly competitive and oversaturated market. Unique messaging was essential to address customer pain points.

No prior data on subscriber acquisition costs  made planning effective strategies challenging.

The product was highly customizable, requiring UX/UI improvements to help users access the product’s full value.

Customer acquisition efforts needed a boost via effective messaging and an improved interface.

Marketing goals

  • Bring down Customer Acquisition Cost (CAC) to a sustainable level.
  • Grow subscriber base: via paid channels.
  • Refine UI/UX to streamline the customer journey.

We focused on gaining a clear understanding of our customers’ main challenges and what they value most, backed by data-driven paid acquisition. This approach opened up great opportunities to reduce costs and improve customer retention.

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
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