13x organic traffic growth: Driving success with SEO and Content Strategy

This custom software developer for Healthcare and Real Estate industries needed better traffic and lead generation. See how we helped them grow their visibility and drive new leads with a smart SEO strategy!

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Results

Gradual growth during and beyond cooperation.

13x

organic traffic growth

(with 3 blog posts constantly driving
organic leads)

19

high-volume keywords in top positions

200+

healthcare-related keywords in the top 10 Google results

20+

new healthcare clients

15

new leads per month, with 1-3 turning into clients

GEO
United States market
Industry

Custom Software Development for Healthcare & Real Estate

Toolkit
  • SEO
  • Content Marketing
  • Inbound Marketing
Timelines
1 year 9 months (2020-2021)

Unlocking 100K hidden search volume in the healthcare tech industry wasn’t just about boosting traffic; it was about transforming market potential into real, measurable success.

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Marketing challenges

High competition in the healthcare software development market

Very narrow market niche

Limited budget for digital marketing efforts

Low digital promotion readiness (initially a single-page website)

Marketing goals

  • Increase brand awareness in the U.S. healthcare sector.
  • Drive organic traffic through commercial keywords.
  • Establish a leadership position in healthcare software development.
  • Focus on niche medical sub-services.

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
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