• On-demand webinar

Linkedin Doc Ads:
Your B2B CPL Fix?

LinkedIn ads bring unpredictable results? Learn how to achieve a CPL under $27 and a 47% conversion rate in B2B.

 

Watch the on-demand webinar recording for real-world insights and insider tactics to optimize campaigns, lower costs, and drive high-quality leads.

 

🤫 Stay till the end for an exclusive, limited-time offer!

 

Watch now! 👉

  • Mar 20, 2025, Thu
  • 1 PM (ET) • 5 PM (UTC)
Mykyta Perfiliev
Oleksandr Yaremchuk
Robert de Gannes

📺 Watch now!

Mykyta Perfiliev
Oleksandr Yaremchuk
Robert de Gannes

Is This Webinar for You?

B2B Marketing Leaders

If you’re looking to reduce cost-per-lead and boost engagement, this webinar will show you how LinkedIn document ads can help you drive higher-quality leads and improve ROI in competitive B2B markets.

Demand Generation Managers

For those working to optimize lead generation strategies, this session will show you how LinkedIn document ads can fit into your funnel, improve lead quality, and enhance ROI without overhauling your entire strategy.

Paid Media Specialists

If you’re managing LinkedIn or other paid campaigns and struggling with ad fatigue or low engagement, discover how document ads offer a new way to engage your audience with lower competition and higher conversion potential.

Content & Creative Teams

If you’re in charge of content and want to explore new formats, this webinar will show you how to repurpose your existing content into a lead-generating machine with LinkedIn’s document ad format.

What You’ll Gain from This Webinar

Discover the Power of LinkedIn Document Ads
Find out how this underutilized ad format can help you drive higher engagement and lower cost-per-lead, giving your business a competitive edge.
Overcome Common LinkedIn Ads Challenges
Get insights on how to solve high CPC, poor lead quality, and ad fatigue — and how document ads can provide a cost-effective solution for these pain points.
A Proven, Data-Backed Strategy for CPL Reduction
Discover how our real-world case studies led to CPL as low as $27, and see how you can implement similar strategies in your campaigns.
Watch the Webinar

Webinar Agenda

Watch the Webinar
00:00

Why LinkedIn for B2B

The platform, plus CPC, engagement, and ad-fatigue problems.

09:00

Why document ads work

The format and why it converts at lower cost.

14:40

Setup & results

Step-by-step, case studies, CPL vs. other formats.

25:30

Takeaways + Q&A

Best practices and live questions.

Meet the Speakers

Mykyta Perfiliev

Head of Performance Marketing at 42DM

Oleksandr Yaremchuk

Senior Performance Marketing Specialist, 42DM

Robert de Gannes

Business Development Executive, 42DM

Hear from Those Who’ve Watched

S

thank you guys, very interesting info to think about

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Your Questions, Answered

Why should I use LinkedIn document ads instead of traditional formats like image or video ads?
How do document ads improve lead quality and lower CPL?
Can LinkedIn document ads be used for both top-of-funnel and bottom-of-funnel leads?
Can document ads be combined with other LinkedIn ad formats?
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